You know what you're building and why it matters. The people you need to reach don't.
Not yet.
I close that gap. The brand, the website, the deck, the report. The things that make the idea land.
The moments that matter
Every one of these is a creation moment: the point where something carried internally needs to become tangible, visible and real. I work alongside people at that moment, bringing design, creative direction and strategic thinking to help the idea take shape.
Partner Testimonial
Anastasia, Cofounder, Essense Business School
The Perspective Shift
You might know exactly what you're building and why it matters. But the people you need to reach only see what you put in front of them. The brand. The deck. The website. The first impression.
Get the expression right and the idea travels. Get it wrong and the best thinking stays invisible.
Expression is not decoration. It is how the business makes sense to the world.
Partner Testimonial
Anastasia, Cofounder, Essense Business School
How I can help
That gap shows up in different ways. Sometimes it's the brand. Sometimes it's the website. Sometimes it's the deck or the report. The work starts wherever the need is sharpest.
Start Here
A focused creative sprint to explore what the brand could become before committing to a full project. You leave with clarity on the direction and the creative confidence to move forward.
Branding Project
Everything the brand needs to come to life.
A complete brand foundation. Visual identity, brand system, positioning and messaging. For new ventures starting from a blank page or established businesses whose brand no longer fits.
Duration
4–6 weeks
Investment
From £5,000
Duration
90 minutes + follow-up presentation
Deliverable
Brand Vision document
Investment
£1,500 +VAT, credited toward any project
Website Project
Creative direction and design, from strategy and wireframing through to the finished page. Whether it's a focused landing page or a full multi-page site. A clear online presence that earns trust before you say a word.
Duration
6–8 weeks
Investment
From £4,000
Duration
90 minutes + follow-up presentation
Deliverable
Brand Vision document
Investment
£1,500 +VAT, credited toward any project
Reports
Making what you've achieved impossible to ignore.
Impact report design and creative direction for organisations communicating what they've done with clarity, credibility and craft. The report, plus launch assets, a web hub and ongoing content to keep the work useful beyond launch.
Duration
6–8 weeks
Investment
From £6,000
Duration
90 minutes + follow-up presentation
Deliverable
Brand Vision document
Investment
£1,500 +VAT, credited toward any project
Decks
The clearest version of the case you need to make.
Narrative, structure, design and storytelling for fundraising, sales, partnerships or board presentations. The thinking and the design happen together, so the deck argues well, not just looks good.
Duration
4 weeks
Investment
From £5,000
Duration
90 minutes + follow-up presentation
Deliverable
Brand Vision document
Investment
£1,500 +VAT, credited toward any project
For founders and teams who need ongoing creative direction beyond a single project, I also work as a long-term creative partner.
Selected Work
Refreshing the x+why brand for scale
x+why · Flexible workspace and hospitality
Visual Identity | Brand System
From white-paper to living movement
Hypermotive · Engineering Sustainability
Creative Direction | Website | Launch Campaign
Refreshing the x+why brand for scale
x+why · Flexible workspace and hospitality
Visual Identity | Brand System
From white-paper to living movement
Hypermotive · Engineering Sustainability
Creative Direction | Website | Launch Campaign
Refreshing the x+why brand for scale
x+why · Flexible workspace and hospitality
Visual Identity | Brand System
From white-paper to living movement
Hypermotive · Engineering Sustainability
Creative Direction | Website | Launch Campaign
Partner Testimonial
Anastasia, Cofounder, Essense Business School
The Standard
Not clarity at the expense of beauty. Not beauty at the expense of meaning. Design is not surface treatment. It is how the idea makes sense to the world. The strongest brands come from clarity, not noise. Expression isn't decoration. It's infrastructure.
How I work
Some clients come with the positioning done and need a creative director to make it real. Others need help finding the story, shape and direction together first.
Either way, it is a close working relationship. You work directly with me across the thinking, design and creative direction. When a project needs more hands, I bring in trusted collaborators, but the direction stays close.
No account layers. No handover between strategy and design. No gap between the thinking and the making.
Partner Testimonial
"Our impact report used to sit in a drawer. Now it's the first thing we hand to every potential landlord."
Phil Nevin, Co-founder, x+why
Who I work with
Profile
A bit about me.
My foundation is graphic design. That eye, for composition, typography, image, systems, detail, runs through everything I do. Strategy and storytelling are part of the work, but design is where I start.
I believe design is thinking made visible. That the strongest brands come from clarity, not noise. And that beautiful work should still be useful. I surf, write, travel and photograph alongside client work.
All ways of paying attention.
An Invitation
Whether you're starting from a blank page or evolving something that already exists, the first step is a conversation. Tell me what you're creating and where it is right now. No pitch, no pressure. Just a genuine conversation about how to move the idea forward.
